Our story begins in Rhodopes mountains in Bulgaria.

The aroma of the roses, the beautiful sunrises at harvest, the bruises on my arms from picking the rose flowers, the morning dew on the rose petals, that is all part of my long journey to creating my own brand. It is dedicated wholeheartedly to all women (and men) who love taking care for their skin the natural, eco-friendly way.

My interest in green beauty spiked during my teenage years. I couldn't cope with the daily pimples and oily skin. None of the conventional face creams and cleansing products worked on my face. At that time, we distilled a trial batch of rose water hydrolat and it was the most divine liquid I have ever smelled. All the brands I have tried to that point were completely incomparable. I started using just rose water for cleansing and refreshing my face. Then I blended my first facial oil and my face was beaming. I realised many other people around the world have the same problem. Not every skin type will be able to manage the chemicals used in the mainstream cosmetics. That’s when I knew, my knowledge and my skills were not given just for my own benefit. My passion for natural cosmetic with pure ingredients grew even bigger.

As a mum, I want to share everything I’ve learned from my studies as an organic skincare formulator with all the busy women and mums. I see you. I know you are always taking care of the people you love and the only time you tend to yourself is during your beauty routine. I’m here to tell you that there is an incredible world of natural ingredients that will make your skin look healthy, glowing and moisturised. And those fine lines… it will keep them away for much longer.